March 16, 2017
How to Recruit Students for an Educational Tour
My Recruitment Plan
Print the checklist to use as a guide: Download PDF
RECRUITMENT MATERIALS
Ask my passports Tour Advisor for:
- Printed Itineraries
- Participant Enrollment Guides
- Promotional Posters
- Meeting Invitations
- Online Meeting Presentation
BEFORE MY MEETING
15 DAYS PRIOR
- Team up with other teachers (from other grade levels or subjects) at school.
Note: other teachers can recruit students you normally wouldn’t be in contact with, and travel for free as a co-counselor on your tour! Remember: the more participants enrolled on your tour, the more cash stipends scholarships for you and your students. - Set interim enrollment deadlines for my group, keeping in mind passports early enrollment benefit deadlines and my school breaks.
- Schedule parent student meetings in line with my interim deadlines. Set 2-3 at a time, on weekdays and late enough for working parents to attend.
10 DAYS PRIOR
- Announce my meeting over the PA announcements at school.
- Hang up posters in the school library, cafeteria, hallways, classrooms, and other high traffic areas.
- Post a meeting announcement in the school bulletin and my teacher and school websites.
- Send meeting invitation flyers and itineraries home with students.
- Email students and parents the meeting invitation with an itinerary PDF attached.
5 DAYS PRIOR
- Send a second meeting invitation flyer home with students.
- Email a meeting reminder to parents and students with the meeting invitation attached.
DURING MY MEETING
- Pass out printed itineraries.
- Pass out participant enrollment guides.
- Show my custom online meeting presentation.
- Communicate my interim enrollment deadlines.
- Encourage parents to join the tour.
- If I’ve traveled before, ask one of my past participants to speak to the group about their experiences.
- Skype my Tour Advisor should I need additional assistance.
- Collect parent/student emails so I can update them on enrollment deadlines, application requirements, tour alerts, etc.
AFTER MY MEETING
- Email my presentation link to students who could not make the meeting.
- Email my presentation link to students and parents who did make the meeting.
- Post my presentation link to my teacher and school websites and social media accounts.
- Encourage students to recruit their friends via social media.
- Continue to hold meetings after school or during lunch.
- Continue to announce my trip over school PA announcements and bulletins.
- Keep a stack of printed itineraries and participant enrollment guides on my desk for interested students.
- Update potential and enrolled participants with email campaigns.
- Ask my Tour Advisor for a fundraising guide, then fundraise for my tour to help spread the word!
